DixonBaxi rebrands Samsung TV Plus with a new identity that reflects the global streaming service’s growing roster of popular channels, huge library of premium content, and effortless cross-device experience.

DixonBaxi partners with British Land on a once in a generation opportunity to reimagine Canada Water. In this video we reveal the beautiful brand they created. As an editor I also worked on the production of the video content and the ideation for this project.

Brand manifesto I edited for DixonBaxi's website showing the strategy behind the rebrand of BT Sports into TNT Sports.

In 2016 DixonBaxi created a radical, new global TV experience for Premier League. In 2022, I edited together this video for the Design Museum's exhibition "Football: Designing the Beautiful Game", where the project was being showcased.

This sizzle was meant as an instructional video for the Hulu Originals production team. It was meant to show the new unified system and showcase how the brand works within the Originals framework.

Regent’s Place is where a new approach to urban living and working is taking shape: Pioneering design and careful stewardship means businesses, communities and nature can all thrive together. We call it responsible urbanism. To those who live and work here, it’s simply home.

Trailer for DixonBaxi's new series. This new series is an honest and informal conversation between co-founders Simon and Aporva. It’s a journey that charts the early beginnings to the present day through insights, methods, anecdotes, case studies and over twenty years of learnings.

Sizzle video I made to showcase the new brand DixonBaxi created for the US streaming service Pluto TV.